Collaborated with NIKE to revolutionise the intersection of sports and technology, spearheading the launch of an innovative Basketball Trainer. This groundbreaking footwear, equipped with cutting-edge Nike+ sensors, redefined athletic performance tracking and social sharing. Our campaign showcased how these smart trainers could measure an athlete's every move, jump, and sprint, instantly uploading performance data to create a seamless bridge between physical prowess and digital engagement.

 

The result was a marketing slam dunk. The campaign's reach extended to millions globally, igniting conversations across continents and demographics.