In a groundbreaking collaboration with DRUM London, I played a pivotal role in conceptualising and directing an electrifying global launch event that set the stage for a 24-hour worldwide celebration. As the creative force behind the event's social media strategy, I crafted compelling content that resonated across cultures and time zones, igniting a digital firestorm of engagement.

​

An astounding 375,000+ viewers were reached within the first 24 hours alone, creating an unprecedented buzz that transcended borders and united fans in a shared experience.

​