Social Media Trends in 2025

As a pasionate high end content creator for social media, I've been keeping a close eye on the ever-evolving landscape of social media. Today, I want to share some exciting insights about the social media trends that are shaping our digital world in 2025.

Social Media in 2025

The Power of Short-Form Video

Let's talk about the undeniable dominance of short-form video. It's not just a trend; it's a revolution. As attention spans shrink, we're seeing an incredible 82.5% of global internet traffic coming from videos. But here's the kicker - it's not just about being brief. It's about crafting high-impact, engaging narratives that hook viewers within the first three seconds.

At Make Television, we've embraced this trend wholeheartedly. We're not just creating content; we're telling stories that resonate. Whether it's a behind-the-scenes glimpse of our latest production or a quick how-to on creating compelling TV content, we're always aiming to engage our audience from the get-go.

Short Form Rules OK

Quality Over Quantity: The New Mantra

Gone are the days when flooding social media with content was the way to go. In 2025, it's all about quality over quantity. Algorithms are prioritising value, whether it's educational, entertaining, or inspirational. This shift aligns perfectly with our ethos at Make Television. We've always believed in creating content that matters, content that adds value to our viewers' lives.

We're focusing on developing strong content pillars based on our strengths. For us, this means sharing industry insights, showcasing our creative process, and offering tips on storytelling through the medium of television. It's about establishing our authority in the field and truly connecting with our audience.

Quality Production Counts

Embracing AI in Content Creation

Now, let's talk about the game-changer - Artificial Intelligence. AI is revolutionising how we approach social media content creation. At Make Television, we're leveraging AI to streamline our processes, from generating creative ideas to analysing audience engagement patterns.

For instance, we're using AI-driven tools to suggest optimal posting times based on when our followers are most active. This ensures our content reaches the right people at the right time. We're also exploring AI's potential in personalising content recommendations, enhancing user experience, and even assisting with customer support through chatbots.

AI is here to stay, those that embrace it will thrive. That said, we are still very much human creatives here that deliver from our creative emotions that AI just cant replicate.

AI is here to stay, and it's just getting started

Building Strong Communities

Lastly, but perhaps most importantly, we're focusing on building strong communities. In 2025, success on social media isn't just about attracting new followers; it's about engaging our current audience on a deeper level. We're developing interactive content like live Q&A sessions and virtual meetups to foster a sense of community among our followers.

At Make Television, we believe in initiating conversations, not just responding to them. We're actively acknowledging our community members, fostering closer brand-user relationships. It's about creating a space where our audience feels heard, valued, and part of our journey.

As we navigate these exciting trends, I'm more convinced than ever that the future of social media is about authentic connections, valuable content, and innovative storytelling. At Make Television, we're not just keeping up with these trends - we're setting them. Here's to shaping the future of social media together!

P.S. - just putting the last touches to my new book all about how to use video on social media to generate more business. Watch this space...