I’m a creative leader with over 30 years of experience delivering standout content across broadcast, digital, and live platforms. From global brand campaigns to prime-time television. My work is all about connecting audiences to stories that matter, with clarity, emotion, and impact.

As Series Director for ITV’s Formula One coverage, I helped grow viewership from 2 million to over 10 million, fundamentally changing how audiences experienced motorsport on screen.

That journey earned me three BAFTAs, along with two Royal Television Society Awards — one for Creative Sequence of the Year, and another recognising Pioneering and Innovation in Broadcast.

I’ve since channelled that same energy into working with global brands like Nike, Red Bull, McDonald’s, Xbox, and Microsoft — bringing bold ideas to life through video, storytelling, and strategy.

So whether I’m leading a team of 50 or working hands on with a start-up, I’m focused on results: growing audiences, increasing revenue, and building lasting engagement across platforms.

I blend old school storytelling with new school tools, including AI when it adds value, but always with a human first approach. That means thoughtful, high quality content that earns attention and delivers impact.