I had the privilege of capturing the first-ever shakedown of Box 3 Motorsport’s cutting-edge race car, an adrenaline fuelled moment marking the company’s bold entry into the world of elite motorsport. As creative lead, I directed and produced the launch film and supporting social media content, distilling their vision into an emotionally charged, visually arresting story.

More than just an unveiling, this content placed viewers in the driver’s seat, offering a visceral sense of speed, innovation, and ambition as Box 3 sets its sights on redefining driver training and ultimately competing at Le Mans.

The result: an immersive brand narrative that builds anticipation, inspires confidence, and positions Box 3 Motorsport as a game changing presence in the racing world from day one.