I collaborated with Nike to launch a groundbreaking smart trainer equipped with Nike+ sensor technology, redefining how athletes track, share, and elevate their performance. As creative lead, I spearheaded the campaign that introduced this innovation to the world showcasing how each jump, sprint, and movement could be captured, measured, and instantly uploaded for digital engagement.

This campaign wasn’t just about footwear. It was about the future of sport. We built a story around the seamless connection between physical effort and digital experience, and it resonated on a global scale. The result: a marketing slam dunk that reached millions worldwide, sparked international conversation, and positioned Nike+ at the cutting edge of performance innovation.