In a groundbreaking collaboration with DRUM London and McDonalds, I played a pivotal role in conceptualising and directing a global launch event like no other — a 24-hour digital celebration designed to unite audiences across time zones. As the creative lead on the event’s social media strategy, I crafted platform-native content that resonated culturally and emotionally, igniting conversation on a global scale.

The result was an astounding 375,000+ views within the first day, driving unprecedented engagement and turning a single launch into a shared worldwide experience.