I led the creative direction for a high-impact sales campaign promoting the Hub Pro Active management system, a powerful but complex software tool. The challenge? Making technical features feel accessible, relevant, and human.

Through a series of custom 2D animated explainer videos, I distilled the product’s capabilities into engaging, easy-to-follow stories, giving the brand personality and clarity. Each video was designed to answer real user needs, helping potential customers see not just how the software worked, but why it mattered.

We paired the animation with a targeted social media strategy, carefully calibrated to reach the right audience on the right platforms. The result was a campaign that didn’t just explain, it connected, converted, and drove measurable sales growth.