I led the creative direction and production of a bold new marketing campaign for Cornwall’s 2024 holiday season, focused on elevating the profile of high-end property rentals through premium storytelling. From concept to final cut, I produced, shot, and directed a series of visually rich films designed to spotlight individual properties and capture the emotion of the escape.

The campaign’s breakout success came with a single Instagram post that smashed all previous company records of 2000 views, reaching over 60,000 viewers organically and setting a new benchmark for content performance.

This project demonstrated the power of cinematic content, brand storytelling, and platform-native strategy to drive real results, increasing visibility, engagement, and demand in a competitive market.