I directed and produced a high-octane social media campaign to mark the explosive return of rally legend Sébastien Loebto the World Rally Championship, reigniting his legendary rivalry with Sébastien Ogier. Designed for maximum impact, the advert delivered cinematic visuals, fast-paced editing, and emotional stakes that resonated deeply with motorsport fans.

The content ignited a viral wave, racking up over 315,000 views in just 48 hours and driving massive engagement across Red Bull’s digital platforms. It wasn’t just a video — it was a statement, designed to build hype, fuel conversation, and position Red Bull at the centre of a defining moment in rally history.