In partnership with Southern Fried Chicken, I’m leading a transformative video campaign to support the brand’s ambitious 2024 franchise expansion. At the core is a series of emotionally engaging films crafted to inform, inspire, and nurture prospective franchisees, building trust, excitement, and alignment with the brand’s values.

But this isn’t just about recruitment. As each new restaurant launches, I develop targeted social media content designed to amplify local awareness, turn openings into community events, and build momentum from day one.

This ongoing campaign is more than a marketing push, it’s a strategic content engine that supports growth at every level, helping Southern Fried Chicken scale globally while staying deeply connected to each local market it enters.